Carrengo

The power of your car

Carrengo wanted to sell accessories for cars, but he would just start to launch his products. The intention was only to make a design for the packaging, but it needed more than just packaging.

So at Black&Bold we gave ourselves the task of investigating the market to which he wanted to sell his products and the needs for his brand, that's why we decided to start creating a logo and a corporate identity for his brand.

Then we designed the packaging and the website. Photographs were taken and product retouches were made for presentation in digital and printed media, such as packaging, flyers, canvas, expos.

The goal was to create a brand that communicated power, speed, professional. The communication was for young people who love modifying their cars.