Black&Bold • About
We are a Mexican creative studio dedicated to strategic and creative advice on graphic communication solutions for the construction of brands.
The best brands are those that speak the same language as their clients, that is why we specialize in your brand communicating the correct messages that achieve a connection with your market and become a unique experience.
Anyone can work with digital editing programs, but the way to analyze, identify problems, make the decision to propose a strategy and give a solution to each project, is what makes us different from others.
Every brand needs a logo to exist in the market, but a logo is not simply a drawing of your brand, it goes further, it is the beginning of an approach to the market with which you want to get along.
Just as the logo is important for a brand, the corporate identity is more relevant, it is like the plans of a construction, since here the guidelines that a brand must communicate are created, so that we always launch the correct messages of what is our brand when presenting it to society and generating trust in our customers.
There is a world of possibilities of choice in the market, for that reason, it is important to generate a differential value over our competitors. Branding will help us to capture the market that we want to persuade and will leave a mark in their minds and hearts, will be able to generate long-term relationships and emotional ties, obtaining clients that will be faithful to our brand as long as we continue to provide values with which they identify.
The packaging could simply be the container of the product that helps it arrives in optimal conditions for the consumer, but it is really a powerful tool for promotion and sale, since it must communicate and transmit quickly and easily its best attributes and what makes it different and better from the competition.
Thanks to the internet, we have endless options to consume any service or product, which is why our competence becomes broader and it is necessary to have a website that manages to approach customers through an effective user experience. The website, is today, the new business card of our company.
Like everyone, we want to be present in digital media, but not all that advertising is reaching the right audience. With digital marketing, we can understand consumer behavior, to be able to create communication strategies and get to position the brand in the public and in the appropriate media, with better focused investments.
The social networks are a media to create a link between brand and consumer. Like any other media, it is important to create a communication strategy that helps us to persuade the specific market that is within these media. It's not just about getting likes, but creating a connection with our users, so that they can become fans of our brand.
