El Imprudente

Brave tradition

The reckless is a family business that offers a handmade tequila made with natural processes. Which is currently marketed in a town called Juanacatlán, but seeks to sell its product in the city and then throughout Mexico at the moment, hoping in the future to sell it internationally.

He came to us to design the label that would carry his bottle, where the logo was also designed.

The name of the product could be frowned upon by people, due to the association of a person drinking tequila and the behavior they may have after drinking. That is why in the design of the label, we work the idea by turning the thing a little, making it appear to consumers, that the imprudent word is due to the fact that it is a company of a town that seeks to offer its products in the market, despite all the huge corporations that dominate the market.